Fascinating debate recently at HRcoreLAB4 in Barcelona regarding how HR needs to evolve and be more commercially astute, so I chipped in and said “so what will its new name be”?
Personnel evolved into Human Resources when its professionals wanted to be recognised for being more strategic. Whether this has been achieved consistently and globally was debated and the view was mixed, with many saying HR in some instances is still trying to convince the C Suite to get a seat on the board!
So if it needs to evolve again, will it go through brand repositioning? What will it be called? Chief People Officers and People Directors etc. are springing up frequently, fuelled mainly by the thinking of successful start ups. Something with ‘People’ or ‘Workforce’ perhaps!
Interestingly Resourcing is evolving to and is a factor in this debate!
When you look at the Resourcing function and purpose, in terms of its key business attributes, it’s clear it has matured:
- Strategy – Strategic demand/workforce planning.
- Finance – Profit centre discipline to deliver bottom line contribution.
- Organisation Design – Resourcing delivery model.
- Marketing – Employer branding and job opportunity promotion.
- Sales – Sourcing and closing interest in job opportunities.
- Procurement – Sifting, screening, selecting and negotiating.
- HR Operations – Onboarding, familiarisation and career management.
- Talent Management – Employee development and succession planning.
- Employee Engagement – Employee communication and retention.
So does Resourcing sit in the newly branded HR or somewhere else?
I wonder if the focus on getting the right people, in the right volumes, in the right places, at the right time, with the right attitude has crept up the ‘most important list’ of the CEO, or chief strategist if that isn’t the CEO!
I wonder if Resourcing is so ‘marketing focussed’ now, bordering on mirroring a great e-commerce approach, that the Chief Marketeers have eyes on its ownership!
I wonder if whatever HR evolves into puts more emphasis on Resourcing to help it demonstrate how commercially astute it is, and uses Resourcing success to prove how much bottom line value it creates! Therefore, it might not need to sit anywhere else!